brand

Identity

Color, design, words, and symbols—used creatively, these elements combine to make everything from business cards to buildings a recognizable, memorable, and powerful presentation of our brand.


Logo History

When George Nelson undertook his debut furniture collection as design director for Herman Miller, he was also tasked with creating the graphics and advertising work to support its sale. This included a new trademark that could be heat-stamped into the wood furniture. Nelson had initially approached Paul Rand, one of the most sought-after graphic designers at the time (and well revered for his identity work, most notably the IBM logo) to create the mark. But when Rand backed out of the project, the job went in-house and ultimately landed in the hands of Irving Harper.

Herman Miller brand identity designed by Irving Harper, 1946

The first ad for the collection was to be printed in 1946, prior to any tangible furniture to photograph or illustrate and was limited to a two-color printing process. But like any good designer or architect might, Harper took note of his limitations, and fashioned a monumental, French-curved M in bold red, set against a black and white wood-grain texture. The Herman Miller logo was born. Harper later called it the century’s least expensive corporate branding, but even despite the mark’s humble beginnings, the bones of that original M (today, minus the wood grain) have endured.


The Herman Miller Lockup

Irving Harper, working for George Nelson, redesigned the logo and created the iconic “M”, which was featured prominently in advertising at the time. In 1999, the logo evolved with an updated Typeface, Meta, and the placement of the “M” in a circle, which continued to be locked with “HermanMiller”—now one word. 

Downloads

Download the digital logo files.

.zipDownload File

Download the print logo files.

.zipDownload File

Irving Harper’s Graphic Design

A tribute to the mid-century modern designer responsible for Herman Miller’s logo and classic ads

Read on WHY Magazine

Logo Color

A red logomark and wordmark are best. In order for the color to display accurately in various applications, different color formulas are used, as shown here.

Contact brand_help@hermanmiller.com if you have questions.

Digital Color

Red

HEX: #E22D00
R:226  G:45  B:0

Gray

HEX: #616161
R:97  G:97  B:97

Black

HEX: #252525
R:37  G:37  B:37

White

HEX: #FFFFFF
R:255  G:255  B:255

Print Color

Red

C:0 M:93 Y:100 K:0
Spot: Custom Red

Custom red mix requires a swatch for printer match. Contact Marlene Capotosto with questions.

Gray

C:0 M:0 Y:0 K:65

Black

C:0 M:0 Y:0 K:100

White

C:0 M:0 Y:0 K:0

Paint Color

Red

Paint: PPG Herman Miller Red

Gray

Paint: Nimbus Gray


Usage

Clear Space

We use the M circle (bug) to ensure there is enough clear space surrounding the logo. This minimum clear space ensures that the logo isn't cluttered with other graphic elements and can stand on it's own in the layout.

Guidelines

The logotype should not be placed into container shapes, altered or added to in any way. It should only be used in the appropriate colors from the logo color section. Below reflects only a handful of samples of what not to do.

Do not change the size relationship

Do not have different colors as part of the same expression

Do not outline the lockup

Do not stretch or compress the lockup

Do not alter the spacing of the lockup